General
Session: ASC
Start-Up 101 Workshop Join the experts as they explain the nuts and bolts of launching
an ambulatory surgery center, including addressing all aspects
of feasibility studies and business plans, design and development,
space and equipment planning, business and clinical operations
and efficiencies, operations, financing, and much more.
Site Selection
Dr. Kenneth L. Rabinoff-Goldman, D.C., Vice President HealthCareID Division of the Buxton
Company
Architecture & Development: Starting from Scratch
Gordon J. “Gordy” Bruinsma, Principal, Physician Planning & Consulting, LLC
and
Jeff Eckert, AIA, Principal, Eckert Wordell
ASC Real Estate Decisions: Lease vs. Own
David Thoene, Vice President of Business Development-Western Region, Titan Health Corporation
Smart Finance: Decision Making for Start-Ups
Anthony Mai, National Business Development, CIT Healthcare
4-5:30pm
Exhibit Hall Open/Conference Kick-Off (Location: Venetian Palazzo Ballroom,
A-D)
Win a brand new men’s Gevril watch valued at $2,000! Use your
expo passport as a way to learn about the latest products and services - Visit each exhibit - Get your passport stamped - Turn your completed passport in to booth # 214 to
be entered into a drawing for a Gevril watch!
Friday, Sept. 28
Time
Event
7-7:45am
Registration/Exhibits/Continental
Breakfast (Location: Venetian Palazzo Ballroom, A-D)
Win a brand new men’s Gevril watch valued at $2,000! Use your passport as a way to learn about the latest products and services - Visit each exhibit - Get your passport stamped - Turn your completed passport in to booth # 214 to get entered into a drawing for a Gevril watch!
General
Session: State of the Industry Report and Legislative Update (Location: Venetian Palazzo Ballroom, A-D)
A panel will provide insight on a number of key issues facing
the ambulatory surgery industry, including ASC reimbursement,
the challenge to physician ownership and referrals, new business
opportunities, as well as a legislative update, and much more.
Lorin E. Patterson, JD., Partner, ReedSmith LLP
and
Joshua M. Kaye, Esq., McDermott Will & Emery
9:15-10:15am
General
Session: The Changing Face of ASC Reimbursement (Location: Venetian Palazzo Ballroom, A-D)
What reimbursement model will work best for you and your ASC?
To find out, join us for a look at how ASCs can break out of
the box to improve revenue streams.
John Goehle, MBA, CASC, CPA, Vice President of Finance, Surgery Consultants of America
General
Session: Enhancing Business Operations for Improved Revenue
Streams (Location: Venetian Palazzo Ballroom, A- D)
Industry authorities will share their best advice on how ASC
owners/operators can streamline their day-to-day business operations
to enhance performance and improve profitability.
Ken Martin, M.D., President & Founder, Proprius Surgery Associates, Inc.
12:15-2pm
Lunch/Educational
Presentation/Exhibits (Location: Venetian Palazzo Ballroom, A- D) Last chance to use your passport as a way to learn about the latest products and services - Visit each exhibit - Get your passport stamped - Turn your completed passport in to booth # 214 to get entered into a drawing for a Gevril watch!
Take this opportunity to listen as John Shufeldt, Chief Executive Officer of HealthyBid, discusses the topic of “Healthcare Consumerism”.
2-2:50pm
Concurrent Sessions - All Concurrent Sessions will be on level 2, in the Veronese Ballroom
Operations Track: Licensing & Accreditation (Location: Venetian Veronese Ballroom, 2502-2503)
Lisa Freeman, Executive Vice President, Instantia Health
and
Marsha Parker, RN, MA, CASC, Instantia Health
Growth Track: Adding Specialties 101: Evaluating and Adding
Specialties to Tap into New Sources of Reimbursement (Location: Venetian Veronese Ballroom, 2504-2404)
Susan Hollander, Vice President, National Surgical Care
3-3:50pm
Concurrent
Sessions - All Concurrent Sessions will be on level 2, in the Veronese Ballroom
Operations Track: Top 10 Ways to Increase Your Bottom Line through Billing & Coding (Location: Venetian Veronese Ballroom, 2502-2503)
Joyce L. Jones, CNT, CPC, CPC-ASC, CPC-H, CCS-P, Director of Business Operations, AMSURG, Approved PMCC Instructor, American Academy of Professional Coders Growth Track: Designing and Equipping Your Surgery Center for Maximum Efficiency (Location: Venetian Veronese Ballroom, 2504-2404)
Steve Dickerson, AIA, Principal, Eckert-Wordell
4-4:50pm
Concurrent
Sessions - All Concurrent Sessions will be on level 2, in the Veronese Ballroom
Operations Track: Using Financial Analysis to Improve Financial Performance (Location: Venetian Veronese Ballroom, 2502-2503)
John Goehle, MBA, CASC, CPA, Vice President of Finance, Surgery Consultants of America Growth Track: Information Technology
(Location: Venetian Veronese Ballroom, 2504-2404)
Tom Hui, Founder & CEO, Healthcare Systems and Technologies (HST) Software, LLC
5-6pm
Evening
with the Experts Roundtable Event/Happy Hour (Location: Venetian Veronese Ballroom, 2505-2506)
Bring your problems and leave with solutions to your most vexing
issues and answers to your difficult questions! This is an opportunity
to meet with industry insiders on a number of topics, including
legal issues, finance, marketing, CON issues, management/operations,
information technology and ancillary services.
Ancillary Services: Joe Delligatti, Principal, Physician Planning & Consulting, LLC
Information Technology: Craig Veach, Senior Vice President of Operations, Amkai
The Legislative Landscape: Lorin E. Patterson, JD., Partner, ReedSmith LLP
CON Issues & Answers: Cynthia A. Alcantara, JD., Associate, ReedSmith LLP
Finance: Anthony Mai, National Business Development, CIT Healthcare
Management/Operations: Rick DeHart, CEO, Pinnacle III
Adding a Corporate Partner: Tom Michaud, CEO Foundation Surgery Affiliates
Marketing: Rob McCarville, MPA, Principal, Medical Consulting Group, LLC
Design & Development: Jeff Eckert, AIA, Principal, Eckert Wordell
Vision Day Opening Remarks (Location: Venetian Veronese Ballroom, 2505-2506)
Lorin E. Patterson, JD., Partner, ReedSmith LLP
Uncovering the Gem: Hidden Elements in ASC Valuation
Lorin E. Patterson, JD., Partner, ReedSmith LLP
and
Todd Mello, Principal, HealthCare Appraisers, Inc.
8:45-9:15am
General Session: Shaping the Future (Location: Venetian Veronese Ballroom, 2505-2506)
Don Myers, Senior Vice President of Operations, Surgical Care Affiliates
9:15-10am
General
Session: Insuring Revenue Streams for Facilities of the Future (Location: Venetian Veronese Ballroom, 2505-2506)
How to evaluate and capitalize upon opportunities for fiscal
growth when considering facilities of the future such as
medical malls, medical spas, healthcare campuses, ancillary
services/imaging, joint ventures, surgical hospitals and
wellness centers.
Rick DeHart, CEO, Pinnacle III
and
Lorin E. Patterson, JD., Partner, ReedSmith LLP
10-10:15am
Break
10:15-11:30am
Panel
Discussion: Taking your Facility to the Next Level: Expansion
of Services, Business Models and More. (Location: Venetian Veronese Ballroom, 2505-2506)
Joe Delligatti, Principal, Physician Planning & Consulting, LLC
Jim Corum, Vice President of Operations, HealthMark Partners
Jeff Fox, Vice President, Hospitals, Surgery and Dialysis, MarCap
Bill Jacobson, MD, FAAOS, Orthopedic Surgeon, Central Iowa Orthopedics & Sports Medicine
Dr. Kenneth L. Rabinoff-Goldman, D.C., Vice President HealthCareID Division, Buxton
Tim Simplot, M.D., M.S., CEO and Founder, DoctorsNow Walk-in Care
11:30am-12pm
General
Session Case
Study: The Ultimate Practice Management Story (Location: Venetian Veronese Ballroom, 2505-2506)
A study of how the Huntington Internal Medicine Group (HIMG)
went from a four physician partnership to a 150,000 square
foot medical facility with over 60 partners and an annual
revenue of $50 million. Michael Sundall will share the
important intelligence he has gathered during each growth
phase of HIMG.
Michael D. Sundall, FAMCPE, Chief Executive Officer, HIMG
12-12:30pm
Case
Study: The Healthcare Campus Concept (Location: Venetian Veronese Ballroom, 2505-2506)
Become a part of something larger when we “think bigger”
in this all-encompassing model of healthcare partnerships of
the future.
Mike Lipomi, MSHA, Administrator at Surgery Center of
Pinehurst
12:30pm
Networking
& Lunch with the Vision Day Experts*
(Location: Venetian Veronese Ballroom, 2504) *An additional registration fee is required for this luncheon.
To attend, call (800) 454-5760
To exhibit, advertise and sponsor contact Dana Armitstead at (480) 990-1101 ext. 1272
