September 27-29, 2007
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Cynthia A. Alcantara’s practice focuses on corporate and health care law. She represents a variety of health care clients in transactions including mergers and acquisitions, corporate restructurings, joint ventures and private offerings of securities. Alcantara also counsels clients on corporate governance and federal and state regulatory issues including: securities law compliance, fraud and abuse, Stark anti-referral statutes, corporate practice of medicine restrictions, certificates of need, licensing and certification, and Medicare reimbursement. She received a J.D. from the University of Florida College of Law, an LL.M. in Health Law from Loyola University Chicago School of Law, and a B.S. from Northwestern University.
Gordon (Gordy) Bruinsma is a principal of Physician Planning & Consulting, a company that specializes in consulting with health care professionals regarding medical facilities including surgery centers, medical office buildings, imaging centers, labs and wellness centers. With his background of knowledge and more than 20 years of experience in the areas of banking and financial real estate, Bruinsma has successfully structured numerous real estate transactions and investments, which have garnered him a superb track record and reputation of credibility and integrity in the financial community. He graduated from the University of Michigan, Ann Arbor, with a Bachelors Degree in Business Administration, in 1975, and is a registered CPA and licensed Realtor in the State of Michigan.
Jim Corum serves as Vice President, Operations for HealthMark Partners where he has operational accountability for several ambulatory surgery centers. Jim is also responsible for the center level growth and marketing strategies with emphasis on physician recruitment. Prior to HMP, Jim led the in-market development efforts for Surgis Inc., a Nashville based ASC company which merged with United Surgical Partners (USPI) in April 2006. Throughout his tenure in outpatient surgery, Jim has successfully completed numerous physician syndications including both de novo and turn-around projects. Jim holds a bachelor’s degree in Business Administration from Transylvania University, Lexington, KY. He has also earned a Masters in Business Administration from Vanderbilt University where his studies included healthcare strategy and finance.
Rick DeHart, CEO, Pinnacle III, found his niche in the orthopedic specialty arena in 1996. In 1999, with the help of his partner Scott Thomas, DeHart launched a company with more focus on orthopedic procedures in the ambulatory setting — thus Pinnacle III was born. Pinnacle III evolved over the years and now focuses on three core competencies: outpatient ambulatory surgery, diagnostic imaging, and physical rehabilitation. By the end of 2005, Pinnacle III will operate 20 centers, and has branched out in the development and management of gastrointestinal, bariatric, and multi-specialty centers. He also advocates for the ASC community on the state level through Pinnacle III’s involvement in several state associations. Rick was recently named in the list of Who’s Who in the Ambulatory Surgery Industry by today’s surgicenter magazine.
Joseph Delligatti is a principal of Physician Planning & Consulting, which focuses on consulting with health care professionals regarding medical facilities including surgery centers, medical office buildings, imaging centers, labs and wellness centers. Prior to joining this firm, he served as the director of new business development for Stryker Corporation. Delligatti’s career at Stryker has included roles as director of healthcare services, national accounts manager, and the U.S. director of sales for Stryker's Bertec subsidiary. Prior to joining Stryker in 1997, Delligatti was director of sales and marketing at Technibilt/Cari-All, Inc. He has also served in the same role for Invacare Health Care Furnishing's long-term care division, and as vice president and sales manager for Mahan Associates.
Stephen B. Dickerson, AIA, a registered architect and principal of Eckert Wordell, has been with Eckert Wordell since 1993, heading a gamut of projects ranging from healthcare and municipal work to industrial and commercial jobs. Recently, Dickerson has been focusing his 18 years of experience more specifically in the field of healthcare facilities, including ambulatory surgery, orthopedic, ophthalmic, and a full range of inpatient specialty designs. Dickerson’s experience provides him with unique insight into the distinct issues and interrelationships of planning, designing, and implementing drawings specific to healthcare projects. He is devoted to maintaining personal involvement in all phases of the project. In so doing, Dickerson builds meaningful relationships with each client and develops the acumen and insight to tailor his designs to meet and exceed the individual needs, goals, and expectations of each project.
Jeffery S. Eckert, AIA, is a registered architect and co-founder of Eckert Wordell and Esphera3. He has over 30 years of specialty medical facility planning and design experience. Jeff has devoted himself to understanding the many nuances of the medical profession. He understands that the demands of medical care providers have increased, requiring greater speed and turnaround of patients. In response, Jeff has developed and enacted an innovative design philosophy emphasizing the creation of efficient, higher-volume, non-institutional environments through adherence to sound medical planning principles, facility design, and incorporation of available technology. Jeff is a member of the National Council of Architectural Registration Boards (NCARB), the American Institute of Architects (AIA), the Alberta Association of Architects (AAA), the Outpatient Ophthalmic Surgery Society (OOSS), the American Academy of Ophthalmic Executives (AAOE), and the American Society of Ophthalmic Administrators (ASOA).
Lisa Freeman is a co-founder and EVP of Instantia Health, an ASC Development Company. Lisa is specialized in working with clients to determine what their unique needs are and performs the project management through first patient and Medicare certification. Prior to founding Instantia, Ms Freeman served as Director of Corporate Services for Aspen Healthcare, Inc., an ASC development and management company where she provided support to the surgery center owners and operations team members. She earned her Bachelor's Degree in Business Administration from California State University in Fullerton after which she earned her CPA working for Coopers & Lybrand. 
Susan R. Hollander, Vice President, National Surgical Care, has been in the ambulatory surgery center industry since in 1989. Prior to joining NSC, Susan served as a Vice President with Aspen Healthcare, 4 years as an Assistant Operating Officer for Duke University Health System, 5 years with National Surgery Centers as Regional Director, Operations/Development and initially as an ASC administrator in Pittsburgh. She is an RN and earned her MBA at the University of Pittsburgh. She served 9 years on the FASA Board of Directors and also founded the Pennsylvania Ambulatory Surgery Association. Susan has been a AAAHC surveyor since 1969 and is a fellow in the American College of Healthcare Executives.
Tom Hui, Founder & CEO, Healthcare Systems and Technologies (HST) Software, LLC, has over 25 years of IT experience and has developed many business applications during his career. His most notable accomplishment was the founding of Surgicenter Information Systems (SIS) in 1989. SIS became the dominant and leading vendor providing Information Systems to the ambulatory surgery industry. By 2001, SIS had over 600 surgery center installations throughout the United States, Canada, Mexico, and Guam. In March of 2001, Tom sold SIS to Source Medical Solutions and remained on as their Senior VP and Chief Technology Officer until 2003. From 2004 to 2005, Tom broadened his knowledge and experience by joining Ascent Partners which developed and managed ambulatory surgery centers. He holds a B.S. in Biology with Honors from the University of Oregon. In addition to his work, Tom is committed to education and actively supports Students Rising Above, a non-profit organization that helps high school students achieve their goal of attending college.
William C. (Bill) Jacobson, MD, FAAOS, received his undergraduate degree in accounting prior to becoming an Orthopedic Surgeon. Bill is a board certified Orthopedic Surgeon with a Fellowship in Sports Medicine, and practices full time at Central Iowa Orthopedics and Sports Medicine in Des Moines, Iowa. Bill serves as President of the Board of West Lakes Surgery Center, a joint venture between Mercy Hospital and Physician/Owners. The group is currently in the process of expanding and relocating the ASC and building a medical office building. Since Iowa is a certificate of need (CON) state, the process has been met with unique challenges.
Joyce L. Jones, CNT, CPC, CPC-ASC, CPC-H, CCS-P, has 30 years of medical experience, which includes all aspects of the medical office, as well as serving as a Program Safeguard Analyst at Cigna Medicare Administration for the State of Tennessee, Senior Coding and Reimbursement Consultant with a reputable CPA firm, and Director of Compliance. Joyce is an Approved PMCC Instructor for the American Academy of Professional Coders (AAPC) and is a past member of the AAPC National Advisory Board. She has taught coding curriculum for 11 years. Joyce is currently the Director of Business Operations for AMSURG. She manages the billing and Accounts Receivables functions for 10 Free Standing Ambulatory Surgery Centers in Tennessee and Indiana. Her specialty centers consist of Eye, GI, and Multi Specialties (Pain, Orthopedics, Pulmonary, and Plastics).
Joshua M. Kaye, Esq. is a partner with McDermott Will & Emery LLP based in the firm's Miami office. Kaye's practice focuses on representing national and regional ASC management companies, independent ASCs and individual physician investors with all of their transactional, regulatory and litigation needs, including fraud and abuse (anti-kickback) laws, self referral laws, state licensure, Certificate of Need, Medicare enrollment and change of ownership, managed care contracting, HIPAA, tax, and real estate issues. Kaye’s experience includes syndicating "start-up" ASCs, selling and redeeming physician equity interests, buying and selling equity stakes in ASCs on behalf of, or to, large private-equity funded and publicly traded corporate buyers and developing business models to facilitate an ASC's capture of ancillary revenue streams, such as from diagnostic imaging, anesthesia and pathology services.

Michael J. Lipomi, MSHA, Administrator, Surgery Center of Pinehurst (NC) is one of the pioneers of the ambulatory surgery and specialty hospital industry. Mr. Lipomi served as Chief Executive Officer at Stanislaus Surgical Hospital in Modesto, California for over 21 years. Mr. Lipomi was one of the founders of Physician Hospital's of America, formerly American Surgical Hospital Association. He was President of the association from 2003-2004 and currently serves on the Board, Executive Committee and Chairs the Legislative Committee. Mr. Lipomi has served on the Board of FASA as well as the California Ambulatory Surgery Association. He has been active in State and Federal legislative advocacy influencing legislation for over 20 years. 

Anthony Mai, National Business Development, CIT Healthcare joined CIT in February 2003 and focuses on providing project financing to the Outpatient Sector. Prior to joining CIT, he was at Fleet Capital Leasing Healthcare Finance as a Senior Account Manager in the Vendor Group, responsible for the developing vendor relationships as well as develop the companies outpatient market in Diagnostic Imaging and Ambulatory Surgery Center.

Ken Martin, M.D., Founder and President of Proprius Surgery Associates, Inc., performed his first outpatient surgery in 1984. He purchased his first ambulatory surgery center shares in 1997. Ken currently has equity positions in two additional surgery centers and a surgical hospital. Consequently, founding Proprius Surgery Associates, Inc., a company that develops and manages multi- and single-specialty surgical facilities, was a natural next step for him. His purpose in this company is to empower fellow physicians to take back some control over their lives, provide excellent care for patients, increase their practice efficiency and improve the quality of their personal and professional lives.

Rob McCarville, MPA has an extensive portfolio in the field of healthcare facility management, administration, and strategy. McCarville received his masters of public administration with specialization in healthcare administration from Drake University in Des Moines, IA. Before joining the MCG consulting team, McCarville was responsible for overseeing 16 separate physician practices, building a strong reputation by developing innovative strategies to reduce costs and increase profitability. At MCG, McCarville is a pivotal figure in the planning, development, and management of ambulatory surgical centers, as well as in establishing strategic business initiatives and operational improvement plans. McCarville was recently recognized in today’s surgicenter magazine’s 2005 “Who’s Who” in the ambulatory surgery industry.
Todd Mello , MBA, AVA, is a Principal and co-founder of HealthCare Appraisers, Inc., a valuation and consulting firm with offices in Delray Beach, Florida and Denver, Colorado that specializes in (i) the valuation of healthcare companies including but not limited to ambulatory surgery centers, physician practices, diagnostic and treatment facilities, and hospitals; (ii) providing fair market value analysis of healthcare compensation relationships; and (iii) merger, acquisition and other project-related consulting. In addition, Mr. Mello is a frequent speaker and author on a variety of healthcare valuation and consulting matters. Mr. Mello has over 17 years of valuation and financial management experience serving the payor, provider, practice management, and consulting sides of the healthcare industry. He received a Masters of Business Administration with a concentration in Finance and Accounting from the University of Arizona and a Bachelor of Arts with a major in Economics from the College of the Holy Cross in Worcester, Massachusetts.
Tom Michaud graduated from Boston College with a Bachelor of Science degree in Accounting, then earned his CPA certificate while serving as a staff accountant with the international accounting firm, Ernst & Young. Other experience includes that of partner in a local CPA firm, Chief Operating Officer of a regional wholesale company, along with holding the upper management positions of Manager of Management Information Systems as well as Manager of Materials at an aerospace company. Prior to founding Foundation Surgery Affiliates in January of 1996, Mr. Michaud held the positions of Chief Operating Officer and Chief Financial Officer of a regional surgery center management company. Mr. Michaud's responsibilities include marketing the Foundation program to potential surgeon/owner groups, developing new geographic and product markets for the Company, along with medium and long term corporate planning and strategy.
Don Myers is the senior vice president, operations of the newly-formed Surgical Care Affiliates; which was bought from Healthsouth Corporation June 29, 2007. He had served in the same capacity with Healthsouth since 2005. Myers began his healthcare career in 1979, and served in various management positions until joining HealthSouth in 1987. He served as Regional Vice President in the Outpatient Division until 1999, and in 2000 was promoted to vice president, then senior vice president in July 2005. Myers holds a Bachelor of Science degree from Livingston University and a Master of Science degree from the University of Alabama at Birmingham. He resides in Birmingham, Alabama.
Marsha Parker, RN, MA, CASC is VP, Clinical Operations for Instantia Health. Marsha began her career as an OR nurse, first in a hospital setting, then supporting both single and multi-specialty ambulatory care facilities, and is fully experienced in all areas of surgical nursing practice. Prior to joining Instantia, Marsha held several administrator positions in free standing joint ventured and physician owned ASCs where her responsibilities included all aspects of the development process as well as the oversight of operations. Marsha has also been a surveyor for the Accreditation Association of Ambulatory Health Care (AAAHC), since 2001.
Lorin E. Patterson practices business, corporate, commercial and securities law, with an emphasis on healthcare joint venture formation, planning and development. Patterson regularly assists healthcare clients in the formation and capitalization of physician-owned entities such as ambulatory surgical facilities, specialty hospitals, and related joint ventures throughout the country, and has represented many physicians on a wide variety of matters, including Stark, fraud and abuse compliance, and group-practice formation and operations. Patterson frequently speaks at national conferences, focusing on physician-owned ancillary services, and is also the author of numerous articles and publications. In 1987, Patterson earned his J.D. from the University of Virginia School of Law, and in 1983, his BA, cum laude, from Brigham Young University.
Dr. Ken Rabinoff-Goldman is the Vice President of the HealthCareID division of Buxton. He spent over 22 years in the practice of chiropractic heading a multi-doctor, multi-disciplinary center. He is a certified insurance consultant, certified chiropractic rehabilitative physician and licensed nutritionist. Dr. Rabinoff-Goldman brings much knowledge and experience concerning practice building, superior site selection and targeted marketing from his healthcare and retail experiences. Buxton is a market research company that specializes in helping the healthcare industry identify who their best patients are. From which Buxton builds predictive patient acquisition models so that the providers can locate their facilities close to where their best potential patients live and also market to them in a highly targeted way.
John Shufeldt serves on the advisory board and is the Health Law Editor and for the Journal of Urgent Care Medicine. He is also the Editor in Chief of Urgent Care Alert and ED Legal Bulletin and a contributor to Immediate Care Business. John has authored and co-authored books on Children’s Emergencies and Contract Issues for Emergency Medicine Physicians. He writes and lectures on a variety of subject matters to graduate medical, business and law students. After receiving his Doctorate of Medicine from the University of Health Science/The Chicago Medical School, he was accepted into the Emergency Medicine residency at Christ Hospital and Medical Center in Oak Lawn Illinois, where he spent his third year as Chief Resident. Following residency he became the Director of the Department of Emergency Medicine, at Casa Grande Regional Medical Center. In 1997, he added Vice President of Medical Affairs to his list of duties, and he served in dual capacities until leaving Casa Grande in 2000. John founded NextCare Urgent Care in 1993. NextCare is the largest privately held urgent care system in the United States with twenty-eight locations in four states.
Tim Simplot, M.D., M.S., is CEO and founder of DoctorsNow Walk-in Care, a rapidly growing chain of full-service walk-in care centers in the Midwest. Dr. Simplot also has a thriving medical practice with ENT Clinic of Iowa, P.C., which has grown to be one of the largest private ENT practices in Iowa in just seven years. He is an investor/owner and serves on the board of Des Moines' newest surgery center, Westlakes, which will soon be expanded to an eight-room facility. Dr. Simplot received his medical degree at the University of Iowa in Iowa City, Iowa, and he completed his residency in otolaryngology at the University of Minnesota in Minneapolis, Minnesota. He is board certified by the American Board of Otolaryngology-Head and Neck Surgery.
Michael D. Sundall, FACMPE, is CEO of a multi-specialty, physician-owned medical group practice with 60 providers within 16 specialties and $48M annual revenues. Sundall oversees all operations of the 150,000 square foot medical mall, located in Huntington, West Virginia. Sundall has decades of experience running large multi-specialty medical practices, including that of the University of Florida Group Practice, and the University of Missouri Health System, MU School of Medicine. He is a graduate of Mankato State University, School of Business and a recognized national speaker. Sundall is an active member of the Medical Group Management Association (MGMA), and is certified by and a fellow of the American College of Medical Practice Executives.
David Thoene, Vice President, Business Development-Western Region, Titan Health Corporation, has 24 years of experience consulting for and developing ambulatory surgery centers along the west coast. His background and expertise include the turnkey development of ASCs, hospitals and medical office buildings. Titan Health Corporation is a national surgery center development, acquisition and management company. Prior to working for Titan, David was the VP of Development for FSC Health, Inc., the founder of Medical Surgical Partners, Incorporated, and the founder of the development arm of Randlett Associates, Incorporated. He has successfully developed surgery center investments for physicians, academic medical centers and health systems.

Craig Veach, Senior Vice President of Amkai, has been intimately involved with the ASC industry for almost 14 years. His journey began when he signed on with HealthIS as a salesman. He later went to Source Medical, then moved to his current position where he serves as senior vice president of operations, at Waterbury, Conn.-based Amkai, Inc. Veach has shared his vast knowledge of healthcare IT systems and costing analyses at various state association, MGMA, FASA and other meetings. He is a recognized authority in areas of ASC finance, regulations, HIPAA compliance, and software technology, and has published articles in numerous healthcare-focused publications.

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