Thursday, Sept. 18

Registration
Location: Brasilia 4

ASC Track: Ambulatory Surgery Center Start-Up 101
Moderator: Kelly Pyrek, Virgo Publishing LLC
Speakers: Bruce Bright, The Sanders Trust; Gordy Bruinsma, Physician Planning & Consulting; Cynthia Alcantara, Reed Smith, LLC; Jeff Eckert, Esphera3; Tom Yerden, TRY Healthcare
Everything from design to legal considerations to successful business structures and more ... we have all the information — and the industry’s experts to share it — for you to launch a center built on a foundation of success.
Location: Tropical B

Urgent Care Track: Urgent Care Center Start-Up 101
Moderator: Joe Delligatti, Physician Planning & Consulting
Speakers: Lorin E. Patterson, JD Reed Smith LLP; Mary Kate Scott, Scott & Co.; David Wood, Wood Insurance Group; Dave Stilley, MD DoctorsNow Walk-in Care
Everything from legal considerations to successful business structures and more ... we have all the information — and the experts to share it — for you to launch an urgent care center built on a foundation of success.
Location: Tropical E

Friday, Sept. 19

Continental Breakfast/Exhibits
Location: Brasilia 4

Sponsored by

Vendor Presentation: Be Green $ave Green with new technology for infection control and waste management
Choosing onsite medical waste treatment and destruction will protect your centers bottom line while protecting the environment or generations to come. Today’s onsite technology enables your staff to immediately convert your biohazardous medical waste including isolation waste, organic materials, and tissues into benign curbside-friendly municipal solid waste – using energy, water, and landfill volume than is possible by any offsite treatment service available today. Listen and learn how leaders in the industry have adopted this new Technology to “be green and $ave green”
Speaker: Dwight M. Morgan – President & CEO, MCM Environmental Technologies, Inc.

Sponsored by

THREE Concurrent Sessions

ASC Track: Creative Bottom Line Boosting Tactics
Moderator: Kelly Pyrek, Virgo Publishing LLC
Speakers: Larry Taylor, Practice Partners; Craig Veach, Amkai; Bob Zasa, Woodrum/ASD
Implants that pay for themselves? Self pay procedures? Adding specialties? Join us in exploring these and many other ways in which you can work smarter, not harder, within your center and have it pay off in a big way!
Location: Brasilia 1

Urgent Care Track: Exploring Business Models in the Urgent Care Market
Moderator: Michelle Beaver, Virgo Publishing LLC
Speakers:David Wood, Wood Insurance Group; David Stern, Practice Velocity
Urgent care is evolving and several business models exist. Learn more about the models that will work best for you and about the models your competitors may be following.
Location: Tropical B

Crossover Track: Surgeon Ownership of Urgent Care Centers
Introductions/Speaker: Joe Delligatti, Physician Planning and Consulting
Speaker: Tim Simplot, MD DoctorsNow Walk in Care
Ownership of an urgent care center can pay significant dividends for the physician entrepreneur who knows the financial and legal considerations involved. This session will explain how surgeons can successfully launch and run an urgent care enterprise to help boost profits.
Location: Tropical E

THREE Concurrent Sessions

ASC Track: Reimbursement Solutions
Moderator: Kelly Pyrek, Virgo Publishing LLC
Speakers: Richard Pence, National Surgical Care; Nancy Jo Vinson, Surgery Consultants of America
Let's get creative with today's reimbursement tourniquet. From insurance contracts to aligning with more profitable cases, we'll share the knowledge you need to receive top dollar for your services.
Location: Brasilia 1

Urgent Care Track: Magnificent Marketing: A 5-Step Guide for Your Urgent Care Center
Introduction: Michelle Beaver, Virgo Publishing LLC
Speaker: Philippa Kennealy, The Entrepreneurial MD
Many people still don’t know what urgent care is and how it can help them. With effective marketing tools, however, you can turn those people into your patients. This session will teach you how to bring more patients in by standing out.
Location: Tropical B

Crossover Track: Adding Ancillary Services
Moderator/Speaker: Joe Delligatti, Physician Planning and Consulting
Speaker: David Dubrof, Soporex Sleep Solutions; Rick DeHart Pinnacle III
Adding a little extra to your case mix can add a lot to your bottom line. Explore the many opportunities available today for outpatient healthcare models.
Location: Tropical E

THREE Concurrent Sessions

ASC Track: Joint Ventures and Other Partnership Models
Moderator: Lorin E. Patterson, JD Reed Smith
Speakers: Craig Holm, Health Strategies & Solutions; DJ Hill, Titan Health; Tom Mallon, Regent Surgical Health
Business is all about forming partnerships. In the ASC industry, partnerships can run the gamut. From hospitals and management companies, to physicians and colleagues, we’ll explore them all.
Location: Brasilia 1

Urgent Care Track: IT Based Business Solutions
Moderator: Michelle Beaver, Virgo Publishing LLC
Speakers: Eric McDonald, DocuTAP; Marion Jenkins , QSE Technologies; Sean Hohlowski, Stryker Imaging
Whether your facility and staff is high-tech or your team runs on paper, this workshop will teach you how to take your technology to the next level based on your needs, wants and budget.
Location: Tropical B

Crossover Track: How to Cluster Like-Medical Businesses & Benefit from Crossover Clients
Moderator: Joe Delligatti, Physician Planning & Consulting
Speakers: John Campbell, STET Orthopedics; John A. Marasco, MD Marasco & Associates; Rob McCarville, Medical Consulting Group; Tim Simplot, MD DoctorsNow Walk in Care
Learn how to position yourself with other outpatient healthcare business models to increase patient flow.
Location: Tropical E

Happy Hour & Roundtable: Evening with the Experts
Take this opportunity to discuss topics specific to your business venture in a one-on-one setting while enjoying cocktails and hors d’oeuvres.
Location: Pavilion 10

Sponsored by

Saturday, Sept. 20

TWO Concurrent Sessions

ASC Track: Facility Insurance Needs
Moderator: Lorin E. Patterson, Reed Smith
Speakers: Sue Chmieleski, Darwin Professional Underwriters; David Wood, Wood Insurance Group
Do you have the coverage you need for your center? Are you sure? Many centers are not appropriately protected. We will arm you with the knowledge you need to ensure you are indeed properly insured.
Location: Tropical B

Urgent Care Track: Secrets to Financial Success in Urgent Care
Retail Clinics: Know Your Competition
Moderator: Michelle Beaver, Virgo Publishing LLC
Speakers: David Stern, Practice Velocity
Description to come …
Location: Tropical E

ASC Track: The ABCs of GPOs
Speakers: Chip Fellows, VHA Non Acute Care Services; Lorin E. Patterson, Reed Smith
Tired of paying too much for your supplies? There really is strength in numbers — as well as savings. Join us in exploring the many ways in which purchasing through a GPO can help to expand your profits.
Location: Tropical B

Urgent Care Track: Payment for Services: Cash vs. Insurance
Moderator: Michelle Beaver Virgo Publishing, LLC
Speaker: Stacey Calvaruso Urgent Care Billing and Collections of America
Most healthcare workers get into the industry to help people, not to get mired in complicated payment plan details. But since effective payment systems can make or break your business, it’s important to understand the pros and cons of cash and insurance systems. This session makes these complicated matters simple and usable.
Location: Tropical E